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Characteristics of Successful web site design
As part of what I offer in my services I emphasize the development of successful websites, however, to do this you need a great planning revolving around the question: What makes a successful web design?
1. The first impression is what counts most, and even more when you have just seconds to invite users to remain on the site. Web design serves to display the information.
The fist impression is the MOST important, and When You Have Just a few second to convinces the user to stay in the ITS site vital. On the main Internet Objectives of the design is to present the content With An Appealing look
Among a wealth of options for presenting the image of the website, you need to think to match the branding, money and purpose of the company or the idea that the site is under construction.
When Designing the site ITS NECESSARY That this is congruent With The branding, Objectives, philosophy of the company or concept for what we are building the site.
2. Designing usable and user-focused
In addition to a striking visual presentation, it is necessary that this very usable and make it easier user navigation. Sometimes we find very striking design but its navigation is difficult or is to be found, which we subtract many points.
Beside a great visual presentation, the usability ITS Crucially, I Could say its the MOST important detail in the graphic part. The design have to offer ease of use. Sometimes we navigate very beautiful sites disastrous That Have A navigation (hidden, Restrictive), That is bad remove.
An interface should emphasize what is most important, should guide the user through the introduction, our logo until we want to achieve whether they buy something, subscribe to something or see certain items that we want to see.
The layout must-guide the user, from the introduction to what we want to Achieve, This Could be a sale, a subscription, a look in our products, and so on.
3. Future planning / Planned for the future.
The design should consider that the site will grow, you integrate more, advertising, etc. more sections., So the design should not be limiting, often javascript can help this purpose as it gives us more space SEO a site without sacrificing other needs.
We have to think in the future, the site is going to grow, in time Many feature will be integrated, advertising, more sections, and so on. That’s why the design put restrictions For This Must not grow.
4. Using flash to a minimum / Minimun use of flash
Not that there is no successful websites developed in Flash, but for most Flash projects fail to deliver successful results. Unless we have a big budget, staff and want to launch an interactive website as sites for games, movies, and other activities. However we can use Flash to do things like insert videos, games or interactive presentations and even add animation to parts of the background or design that would come to make images as in the following examples:
I am not telling you That There Are Not Successful Developed sites with flash, But for MOST of the projects, Flash can not offer a good solution. Only if We Have a big budget, more people, time, it’s an option. Howeve if we use Flash for streaming video Things like, interactive presentations, and games or Even to animate Certain parts of the design, we can Achieve a good result
5. Code based on standars
In addition to the presentation that users see in your browser, a very important factor is the manner in which the site was built, this is the code, either HTML, css, php, etc.. This code is necessary to comply with standards to achieve better visibility in all browsers, and has a logical order when writing, so that in future revisions and updates do not waste time deciphering.
The code: html, css, php, etc.. Respect it to you to Achieve the ESTABLISHED standards to better visibility, compatibility. It have to be semantic, so when to time to revisions, updates, Improv, or to a CMS Implementations we do not lose time deciphering it.
6. CMS
While it is possible that not all sites require a CMS platform, I highly recommend using one because it gives you the opportunity to the site owner to have power to amend parts of the site established that involves getting even more (when a presentation site for example). When we have a dynamic site, it is necessary to choose the option that best suits. This depends on the skill of the designer / developer of the site and the needs of the site. I have to mention that my platform is WordPress Blog / CMS favorite.
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It’s possible not all the sites That requires a CMS, but i recommend using one, so the client have the Opportunity to familiarize with historical site. When We Have a more dynamic site we choose the option to Have That suits the project better, Obviously this depends in the skills of the designer / developer, and the Need s the site. I Have to ADMIT That is my favorite WordPress Blog / CMS platform.
7. SEO and Marketing
Now we could have created quite a striking design, which respects the standards usable and a great CMS platform in the background, but we need more people can see it, but will be a beautiful castle in the middle of a desolate, inhospitable desert.
Now That We Have A great design, That is usable, and standard compliant CMS With A behind the great curtains, The People That We Need Sees it. If It Would not be precious like a castle in the middle of a giant desert.
The designer must be aware of how you structure the contents, titles, hierarchy of information, and it should know how to link to the website.
The designer have to be a notion of how the content is going to be structured, titles, hierarchy, links Campaigns. Etc.
8. Content / Content
This is the reason for the site, leave it to the end because if the content is good the site is already one third of the path, you get good natural position, there is a reason for visitors to return, is why they say Content is King
There is not much to say About the content, is the reason of the Existence of the site, it Attracts the people, it ranks our site, it is the king and the single MOST important thing, I am afraid it is That Beyond the scope of this article I can say just remember to always offer something good, new and Useful
9. 2.0 Thinking / Thinking 2.0
With social networks, blogs, and other tools like stumble upon, digg, twitter, you can build a good foundation to promote the website and reach more people, of course with the idea of ​​offering quality content for users .
Now That We Have social networks, blogs and Many tools like, stumble upon, digg, twitter, we can build a good base to Promote the site.
It is advisable to have all web site a blog and a twitter account to keep users informed and also generate better search engine positioning.
I recommend HAVING in Every blog site we build, to twitter and facebook account for the site too. This way we inform the users at dog Every Moment, and give a reason to come back to it.
These were the basic factors which I believe have a great impact on the success of designing a website. It depends on each one tailored to their specific situations and how to promote design Bluedots remembering that offers these services.
This Factors That Were the main Makes a Successful Web site design, you’ll Have to Adapt Obviously it to your specific situation.
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